In five easy ways, we give you some inside tips on how to boost blog traffic…
So, you’ve got yourself a blog – but you don’t know how to drive traffic to it!? Well, you’re not alone. I’ve been doing this blog thing for nearly two years now, and in that time I’ve learnt soooo much. Some of it on the job, some from the online community, and some by trial and error.
We were recently verified on Twitter and it made me realise how far we have come and that it was time to give a little back to the online community. So, here I share with you five ways to drive traffic to your blog…
Find a blog or website that has a popular following and offer to guest post for them. The key to this is for a weblink back to your blog and credits to your social media to ensure you are optimising all avenues. If you’re a parent blogger like me, then check out Brit Mums – who welcome original content, here’s one post I did for them to show you what I mean.
Share on social
If you haven’t already got yourself a Twitter, Insta and Facebook handle, get on it already. Sharing your posts to a loyal following is often the best way to drive organic traffic. But what else I’ve learnt is that you don’t just share once – you share several times when your audience is tuning in. There’s a fine line between spamming, and reaching a wide audience, so try to keep it in check. If you use wordpress like me, get the ‘Jetpack’ widget, which will help understand what sources are driving people to your blog.
If you’ve got enough to say, and enough people who want to read it, then get yourself a newsletter. Admittedly, it does take a while to figure out how all the technical side works (something I’m personally just getting my head around), but there’s enough online help out there for newbies. I recommend the ‘Newsletter’ widget for wordpress, which automatically produces a newsletter from your past X posts. Subscribe to mine here to find out what it’s all about.
SEO and Keywords
It’s all about utilising key words to drive traffic, especially if you’re signed up to google analytics. If you’re a parent blog for instance, these might be ‘maternity leave’ or ‘new mum’ for instance. It’s important to use these key trigger words in your headlines, in your tags and what most people don’t know – in your photo captions, as these drive traffic too. Again, there’s various tools for wordpress that can help assess this for you, try the SEO/Yoost version.
And finally, are you blogging enough? Two a week is probably enough – two a month – probably not enough. Find your balance, set realistic goals, and make sure your content is interesting, readable, well researched and engaging. When in doubt – ask yourself if it’s the sort of thing you would read. And here’s another tip I’ll throw in, whenever you work with PRs and brands, be sure to give them a mention in your social posts and invite them to give them a RT or like. This can drive followers on all your channels.
And one more thing… learn from my mistake. I signed up my blog domain at GoDaddy and did not pay the extra fee to keep my details private, as I believe it’s an extra expense and not fair to charge people. Anyway, literally within hours I was bombarded by annoying cold sales emails and phone calls from numbers in America and India. I was livid. You may want to consider revealing your personal details to avoid the same.
Hungry for more? Check out our top five essential tips for new parents.